Social media is rapidly becoming one of the most critical areas of marketing for many businesses. Social media allows businesses with unprecedented access directly to the consumer at almost no cost. The social media website Facebook is extremely popular and has an incredible amount of users that allows for significant market saturation, especially among the young adult demographic. Most people today between the ages of 20 and 30 spend a significant amount of their time on these social media networks, Facebook in particular.
Social marketing has become popular because it costs businesses almost nothing to set up. Social media websites are free to join and allow companies to become directly in control of their media presence. Companies can start profiles and immediately connect directly with their clients and potential clients to start building their online reputation. Updates will often be pumped into the news feeds of those following the company, which means that the company will be able to stay in their minds. Facebook also allows for targeted advertising through their advertising networks, and certain applications that tie into a company can further expand the company’s influence.
Companies have to be extremely cautious about their social marketing campaigns because it can be very easy to alienate the community and not join them. Campaigns that heavily emphasize their own advertising will often quickly lose the interest of their followers, and other campaigns may not be aware of how to monetize their social media community. Social media campaigns also need to be extremely aware of their tone, which needs to be both entertaining and professional at once. Campaigns that attempt to be too trendy will often be regarded with suspicion, as it is very difficult to come across as authentic. At the same time, campaigns that are out of touch with the community will not be able to connect to the community on any substantial level.
Companies like OrangeSoda social marketing can manage a company’s many social media campaigns. It can be extremely difficult for a company to deal with multiple campaigns at once due to the many social media sites and the way that these sites vary. Certain sites need many fast updates, and other websites may need a specific type of media to be posted such as photos or videos. All of these sites at once will need to be combined into a comprehensive social media campaign or even multiple social campaigns. Social marketing companies are also extremely aware of how best to connect with the online community, which can be extremely particular and difficult to break into.