When a customer clicks on the website of the business, they usually decide in just a few seconds if they are going to browse the site or leave. Creating an awesome website is imperative for an online business to survive and sell its products to customers so you may wonder how to design a website, here are some tips.
The visual design of a website is the first thing that a customer sees when they arrive at a site. A simple, clean design is usually satisfactory for keeping a client on the page. Flash elements and fancy moving parts probably won’t interest a customer that’s searching. Navigation should be easy to follow and placed above the fold. Navigation buttons can be placed along the top or on one of the sides for easy access.
Consistency helps when creating an awesome website. If navigation is placed on the left side, it should be located in the same area on subsequent sub pages. For sites that use images for their navigation, it’s advisable to place navigation links in the footer for search engine indexing.
Content is always king on a website and the copy should provide helpful information that directs a customer to products or services. If content is being provided for marketing purposes, knowledgeable articles should be used to create value for customers and entice them to visit other areas of a website.
Transparency is a crucial element when creating an awesome website. An About page that gives a good impression of a company will help build trust with a prospective customer. People may simply be curious, but building an About page that describes a company and the people that work there will help create a bond and level of connection.
Large websites will benefit by having a search function for locating products or titles of articles. Some people won’t spend the time to click through pages and try to locate specific items. Having a search function resolves this challenge and allows quick access to other pages of a site.
Valid and accurate code also plays a key role in the success of a website. XHTML and CSS should be accurate and up-to-date. Without valid code, search engines may have difficulty indexing a website and showing its contents properly. Code should be verified by the World Wide Web Consortium to ensure that it is correct.
People use different website browsers to search for items on the Internet. Cross browser compatibility is an important element to ensure that all website searchers are taken into consideration. Mainstream browsers such as Internet Explorer and Firefox should be tested, and it should be determined if a website is showing up correctly.
Images should also be taken into consideration when coding and designing a website. Large images take longer to load and should be compressed into files that retain their quality without compromising loading times and data storage.
Following these steps will help create an awesome website that gets seen by others.