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Is Print Advertising Dead

A few decades ago, print advertising was the in-thing. Every business entity competed for space on newspapers, magazines and journals. Other than this, print marketing through banners, posters and billboards has also had its fair share in the advertising industry. Then out of nowhere the internet made its way and everything changed. Today, potential clients […]

Cashflow 101 Explained

Cash flow is and always will be a critical component of any business’ stability. Without an decent amount of cash flow, then a business is not going to survive or remains stable in any way, shape, or form. The definition of cash flow is relatively simple. Cash flow refers to the gross revenues generated by […]

Finding a Company to Build Your Building

Are you ready to build a new company building? How can you find a contractor you can trust to build a quality building? This can be a nerve-wracking decision for a lot of people as you want to find a person with qualifications, but one that will meet your expectations. Asking a number of questions […]


Can PPC Help My Organic Rankings

The short answer to that question is no, not really. Your PPC listings do not affect (at least directly) your organic listings on any search engine. That being said, paid search marketing is still a good way to go for increasing organic traffic to your website—especially if you need to drive traffic quickly. An aggressive […]

Why You Need To Hire an IT Service Provider

Your business can’t thrive without an IT service provider. No matter how tech-savvy you think that you or your staff might be, an IT service provider is crucial for any business that doesn’t want to shut down operations due to technology glitches or unforeseen dilemmas. Furthermore, improving your business’ IT will do wonders for how […]

Launching an E-commerce Site

Research is essential during the initial launch staged of an ecommerce site. It is advisable that you consider creating a limited liability company. This gives the business its own legal personality. When legal action is taken against it, your personal property will not be affected. In addition, open a business account together with a separate […]

Office Cleaning

Budgeting is a very important part of running a successful business and expenses must be tracked carefully. In addition to other duties that have to be performed to keep the business afloat, cleaning is a mandatory task that cannot be overlooked. This is where you must decide whether to hire a cleaning staff or to […]


Building A Small Business

Small businesses take a significant amount of time and effort to grow. Doing so typically involves developing a formal business plan and strategy, creating an organizational structure that optimizes your taxable structure but provides sufficient legal protection, and following through by targeting and attracting customers, employees, and business associates whom you can trust. The first […]


Optimizing Mobile Paid Search

There are several ways that companies are working to optimize mobile paid search. These tactics work to get something different from mobile searches than could be done with a traditional search on a regular computer. OrangeSoda search engine optimization works to makes the most from all of these mobile searches. Given how new this is, […]

Print vs Online Advertising

Businesses have to do whatever it takes to promote their product. Two ways of promotion, online and print, can attract customers, employees and fresh eyes to your product or service. However, there are differences. Print advertising is advertising in newspapers and magazines. It’s great for reaching people without internet access. Depending on the ad space […]