Link building is one of the ways through which you can promote a website or an online business. This is just like the way network marketers rely on the word of mouth in order to make sales. A link takes you directly to the site that sells the goods or services. The more links you build, the higher the volume of traffic generated to your site. Some questions keep bothering people especially when they are working on their links. Below are five common link-building questions for your review:
1. How do you build links?
Whenever you are posting content on social media or blogs, include a link to your website at the end. Write your content on whatever topic you desire but always remember to have a way through which an interested person can find you. By links here, we are talking about your URL. When someone clicks on it, your webpage opens on a new tab.
2. How long does it take before your links generate results?
It all depends on the number of links you have placed out there. You should hire professional online marketers e.g. OrangeSoda SEM to assist you. Then, run a link building campaign for about a month. With such a campaign, you may start noticing some effects in about two to three months. Some link builders give it between 6 to 12 months. It all depends on how you have structured the campaign.
3. Should you buy links?
There are people who do. However, Google can punish you for doing this. Before you buy, read the search engine’s policies on links. For a small business, you will be on safe ground if you focus on posting link laden content on blogs, online forums and social media where it is free.
4. How do you get in touch with bloggers yet they have left no contact details?
Top bloggers can be very resourceful when it comes to link building. The idea here is to capitalize on their popularity. However, if you find that a blogger you would like to work with has left no contact, go to sites like LinkedIn or Twitter. See whether you can trace their profiles there. Find out if they are willing to accept comments. There is a good reason as to why they never made their contact information public.
5. Should you give in to the temptation to use black hat SEO?
There are times when you notice that your competitors’ websites are taking the top ranks in search engines. From reliable sources, you gather that they have been using methods Google would not approve of. Do not be tempted to follow suit. Focus on your approach. When Google bans those sites, you will have the last laugh.