Archive | February, 2013

Three Tips for Evaluating a Marketing Campaign

In one of my first mar­ket­ing jobs out of grad­u­ate school, I learned the ins and outs of plan­ning, exe­cut­ing and eval­u­at­ing mar­ket­ing cam­paigns. I worked for a retail credit card com­pany, and they didn’t do any­thing that didn’t pro­duce results. All of our cam­paigns were well-documented from begin­ning to end. We were required to […]